Making News

07.19.10 Blend Creates Another Environment, This Time to Benefit Art Students

Blend Event Marketing Tranforms a Hotel Ballroom into an Art Gallery For Los Angeles’ Otis College of Art and Design’s 28th Annual Scholarship Benefit Fashion Show

Ladera Ranch, Calif. (July 2010) – 2010 marked the 28th year that Otis College of Art and Design hosted a fashion show presenting runway fashion designed by students under the direction of renowned mentors. The evening affair is an important fundraising event, with the monies raised going towards scholarships that benefit students across disciplines at Otis, many of whom are promising young artists and designers who would otherwise be unable to complete their education without this critical financial support.

The most significant funds are raised during the auction portion of the Benefit, and this year Blend Event Marketing elevated the auction experience to an unparalleled level. Within a standard ballroom at the Beverly Hilton Hotel, Blend created a unique installation that transformed the space into a contemporary art gallery.

“The feedback from the evening was amazing. Guests commented that it was the best auction in our 28 year history,” said Heather Schraeder, director of special events at Otis School of Art and Design. “Blend was able to create an environment that truly exceeded our vision, bringing a flurry of excitement to the room.”

The Otis project was an inspiring one for Blend Event Marketing. Creative director, Steve Holt, explains, “Producing an environment for artists to showcase their work presents its own creative challenge. And knowing that the auction’s fundraising helps many students continue in their design education through scholarships, we felt a responsibility to create a space that put the spotlight on the students’ art.”

Blend also participated in the evening as a Platinum Sponsor. “It was an honor to have an opportunity to not only produce the auction, but to contribute to the event as well,” continued Holt. “We are blown away by the talent of Otis’ students, and look forward to following their bright futures.”


8.10.09 MEETINGS SOUTH: Building Blocks Associations are Grappling with Attendance Issues

While the economy has not dealt the same kind of body blow to association meetings as it has to those on the corporate side, that doesn't mean associations are unscathed. To get a handle on how associations are dealing with today's attendance challenges, MEETINGS SOUTH spoke with a cross-section of association executives, planners and consultants, including Steve Holt, president of Blend Event Marketing.

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6.29.09 Blend Event Marketing Produces International Meeting

Blend Event Marketing Executes Successful Programs at COMPUTEX Show Results Demonstrate Increase in Customer Meetings

Ladera Ranch, Calif. (June 29, 2009) – Blend Event Marketing, a consulting firm specializing in meeting planning, event production and exhibit coordination, recently completed a successful client event at COMPUTEX 2009 in Taipei, Taiwan.

Working within a tight two-week timeframe, Blend planned and executed all aspects of the client's product demonstration suite, which was designed to highlight each product in its practical environment. Product demonstrations were organized by market segment, which allowed customers to easily identify markets that were relevant to their business.

The event also included extensive customer and executive meeting rooms to host the client's many customer, partner, media and analyst meetings. The meeting rooms showcased a corporate graphic display, furnishings for meetings and presentations. Working with the client's advertising agency, Blend deftly managed the production of all show graphics and international coordination.

"This was a very successful event from many perspectives," commented Steve Holt, founder and executive producer of Blend Event Marketing. "We were able to create a customer experience that surpassed the client's expectations, while helping them trim the overall program spend at the same time."

Next up on Blend's calendar is working with its clients on strategy development, exhibit design and production, and overall program coordination for the International Consumer Electronics Show (CES) in Las Vegas, NV and GSMA Mobile World Congress in Barcelona, Spain.

5.14.09 Launch of Blend Event Marketing


Veteran Trade Show & Event Planner, Steve Holt, Launches Company to Help Clients Create Meaningful Customer Experiences

Ladera Ranch, Calif. (May 14, 2009) – In response to current economic conditions that have forced organizations to trim their marketing budgets and staff, Blend Event Marketing, a consulting firm specializing in meeting planning, event production and exhibit coordination was officially launched this month. Blend leverage its experience and an extensive network of partners to provide scalable, customized programs to help companies cost-effectively engage current and potential customers. Headquartered in Orange County, Calif., Blend Event Marketing supports the corporate and non-profit industries by serving as an extension of each client's team. Depending on each project's unique scope of work, Blend creatively identifies solutions that can range from plan development to on-site production, all the while focusing on providing superior client service, controlling costs and generating results.

"Organizations today are required to actively sell and market their products/services under intense pressures and with limited resources," commented Steve Holt, founder and executive producer of Blend Event Marketing. "Blend's partner network and global resources help these organizations create customized strategies and targeted messages that allow their customers to filter through the chaos."

Holt and his team bring a unique approach to servicing Blend Event Marketing's clients - they listen. "Understanding clients' needs and identifying available resources upfront is a significant factor in building successful events," says Holt. "Blend aspires not just to create relevant, strategic sales and marketing environments, but to generate an emotional connection between the client's brand and its audience. This requires a true partnership with a singular focus on achieving the objectives together."

With more than 10 years creating and producing meetings and events for Fortune 500 clients, Holt believes that Blend Event Marketing's diverse services will be the perfect solution for clients that need honest communication, and programs that are economical and effective. It may sound like a tall order, but it's something Blend Event Marketing is prepared to deliver.